Enabling Blockchain-Based Loyalty and Rewards Programs for Shopify
Co:Create, a web3 infrastructure company, has introduced an exciting application on the popular e-commerce platform, Shopify. This app empowers over 4 million Shopify businesses to implement cutting-edge blockchain-based loyalty and rewards programs from their storefronts, bringing unique benefits to both businesses and customers.
Enhancing Customer Connection with NFTs and Gamified Experiences
Powered by Ethereum sidechain Polygon, the Co:Create Web3 Rewards Tools application aims to create deeper connections between brands and customers through non-fungible tokens (NFTs) and gamified experiences. Brands now have the opportunity to issue token-based rewards and unlock token-gated products, leveraging popular NFT collections like the Bored Ape Yacht Club or CryptoPunks.
Building Strong Communities and Rewarding Loyalty
Tara Fung, CEO and co-founder of Co:Create, highlighted the importance of commerce in engaging a brand’s community. Web3 technology enables merchants to offer digital ownership and rewards to their loyal customers. Fung emphasized that the Shopify app is part of an integrated system aimed at helping innovative community-centric brands grow, reward, and engage their communities. This approach prioritizes authentic and smaller brands that foster deep engagement, rather than using Web3 as a mere marketing tool.
Expanding Web3 Rewards Ecosystems
While Co:Create’s application is not the first of its kind, it plays a crucial role in introducing more brands to the benefits of Web3 rewards ecosystems. Other platforms, such as the Avalanche-based Try Your Best (TYB), have already released similar applications on the Shopify app store, allowing brands to implement NFT-based loyalty programs.
Bringing Fans Closer to Brands with In-Person Experiences
Co:Create goes beyond e-commerce by focusing on bringing fans closer to the individuals and brands they love through in-person experiences. Collaborating with ticketing application EVNTZ, Co:Create recently issued blockchain-based rewards to attendees of pop singer Harry Styles’ concert at Slade Castle in Ireland, further enhancing the connection between artists, brands, and their communities.
By leveraging the power of blockchain technology, Co:Create’s Web3 Loyalty App on Shopify is poised to transform the way brands engage their customers, foster loyalty, and create unique experiences in the evolving digital landscape.
