Louis Vuitton and Pharrell Williams have teamed up to launch the Speedy 40 VIA NFT, a digital collectible that gives holders the right to claim a physical bag in January 2024. The NFT is only available to Treasure Trunk NFT holders, which are access tokens that dropped in June.
What is the Speedy 40 VIA NFT?
The Speedy 40 VIA NFT is a digital collectible that represents an exclusive Louis Vuitton Speedy bag designed by Pharrell Williams. The bag is a reimagined version of the iconic Speedy bag, which was first released in 1930. The NFT features a custom design by Williams, as well as a unique serial number.
How to claim the Physical Bag?
Holders of the Speedy 40 VIA NFT will be able to claim the physical bag in January 2024. To do this, they will need to visit a Louis Vuitton store and present their NFT. The physical bag will be available in a limited number of colors and styles.
Why is this NFT important?
The Speedy 40 VIA NFT is important for a number of reasons. First, it is the first NFT from Louis Vuitton. This marks a significant step for the luxury fashion house, which is increasingly embracing the metaverse. Second, the NFT is designed by Pharrell Williams, a world-renowned artist and fashion icon. This gives the NFT a unique appeal to collectors and fans of Williams. Finally, the NFT is only available to Treasure Trunk NFT holders, which makes it a highly exclusive collectible.
Pharrell Williams Makes His Mark on Louis Vuitton
Pharrell Williams is no stranger to the world of luxury fashion. He has collaborated with brands like Chanel, Adidas, and Humanrace, and he is now the Men’s Creative Director at Louis Vuitton. In his new role, Williams is bringing his unique style and vision to the brand, and he is already making a big impact.
One of the most iconic bags in Louis Vuitton’s history is the Speedy. The Speedy was first introduced in 1930, and it has been a favorite of celebrities and fashion icons ever since. Audrey Hepburn was a big fan of the Speedy, and she even had a smaller version made specifically for her.
VIA is Louis Vuitton’s new creative strategy and venture into Web3. The VIA Treasure Trunk is the brand’s first foray into the digital realm, and it aims to redefine luxury travel through its token-accessible gateway. The Treasure Trunk debuted on June 8, and it comes with a hefty price tag of €39,000. However, Treasure Trunk owners will have the opportunity to purchase digital keys that grant them access to future “phygital” Louis Vuitton NFT collections.
Since Williams’ appearance on LV’s runway show during Paris Fashion Week Spring/Summer 2024 in June, he has been regularly spotted with his unmissable bright yellow Speedy bag. The bag is said to be worth a staggering $1 million, and it is one of the most expensive Speedy bags ever made.
Pharrell Williams is making his mark on Louis Vuitton in a big way. He is bringing his unique style and vision to the brand, and he is helping to redefine luxury travel in the digital age. The $1 million Speedy is just one example of Williams’ impact on the brand, and it is sure to turn heads for years to come.
